AI CREATIVES - PUBLISHED
Successfully produced, managed, and delivered end-to-end AI creative campaigns for multiple brands — Centrepoint (Holiday Edits, BTS & National Day), Shoexpress (BTS), and Babyshop (Affordability). Starting from client moodboards, I produced AI-generated images aligned with campaign direction, using advanced prompting workflows and AI applications such as ChatGPT, Claude, Caimera, Nano Banana, Gemini (latest), and Kling. The process included concept interpretation, AI creation, refinement, and high-end retouching to achieve premium visual quality across both digital and print platforms. Additionally, I developed and cracked key AI creative pitches for Centrepoint (BTS & Holiday), Babyshop (Eid & Holiday), and Shoexpress (BTS) — establishing the foundation for AI-driven campaign production workflows within the group.
